Keyword Research Kya Hai? Keyword Research Kaise Karen?

Blogging mai Keyword Research ek bahut important part hai. iski madad se ham keyword ki value ko samjhte hen or targeted keyword par blogging kar sakte hein. 

Darasal google par log alag alag keywords search karte hen. Hame bas yeh pta lagana he ki konsa keyword google par kitni baar monthly search kiya ja raha hai.

Fir ham uski competition level check karte hen ki baki sab bloggers us keyword par kitna kaam kar rahe hen. Yadi bade bade blogger kafi time se us par kaam kar rahe hen to unke muqable me apni post same keyword par rank karana mushkil hoga.

Uske baad ham yeh bhi check karte hen ki keyword ki value kya hai. Yani keyword par jo google adsense se ads chalega, uski hame kya value mil sakti hai. 

Isliye hame Blogging karne ke liye sabse pehle keyword research karna bhut zaroori hai taki zyadah se zyadah visitors hamari site par aa sake.

 

Types of Keyword – Keyword Kitne Prakaar kai hote hen?

Keyword ke aap mainly 3 prakaar samajh sakte hen. Yadi koi festival jaise Deepawali ane wali hai to log internet par kewal deepawali search nahi karte.

Short tail keywords and Log long tail keywords jaise: Deepawali kab hai?, Deepawali Kyon manate hein?, Deepawali ke liye new decoration ideas, Blogging se ham kitna paisa kama sakte hen?, How to reset MI redmi 6 pro in hindi?  Etc. Search karte hen.

 

1. Generic Keyword – Single Keyword

Yadi ham kisi single keyword ko target karke blogging karna chahte hen jaise Blogging, Marketing, Banking, Smartphone, repairing, Refrigerators, ets. To ham use Generic Keyword kehte hein. 

Single Keyword ko target karna zyadah cases me mushkil jota hai. In Keyword ke searches bhut zyadah hote hen, isliye Single Keyword ka competition always high hota hai.

Yadi aap ek nye blogger hen or high competition wale  single keyword ko target karte hen to aapka time or samay dono bekaar ho sakta hai.

 

2. Short tail Keyword 

Jisme 2 se adhik keywords ate hen jaise “blogging kaise karen?” BLOG kaise Banaye?, “Samsung a2 Mobile Price”, driving kaise sikhen? etc. Short tail Keywords kehlate hen. 

Short tail Keywords men bhi competition hota hai but yeh medium hard level ke hote hen. Nye blogger ko chahiye ki inse bhi bache or long tail Keywords par kaam kare jisse zyadah jaldi ranking mil sakti hai.

 

3. Long tail Keywords

 Ese keywords jinme 5 ya usse adhik words use hote hen, unhe long tail Keywords kaha jata hai. Jaise- Hindi me Blogging karna kaise sikhen?, BLOGGER par free me blog kaise banate hen?, Ek blog se ham kitne pese mahina kama sakte hen? Etc.

Long tail Keywords par Search volume kafi kam hota h jiski vjha se competition bhi bahut kam hota hai.

Ese keywords par rank karna asaan hota hai. Yadi aap nye blogger hen to aap ko long tail Keywords par hi kaam karna chahiye. 

Baad me jab aapki site ki kuch authority ban jaye tab aap isse uper short tail or long tail Keywords par kaam kar sakte hen.

Keyword Research kaise karen?

Keyword research karne ke liye hame sabse pehle keyword ka search volume dekhna pdega. Yadi keyword ka search volume 50,000 per month he to yeh ek achaa keyword ho sakta hai.

Iske sath sath hame us keyword ka competition dekhna pdega yadi high hai to aapko is keyword par kaam nahi karna chahiye. Long tail keywords search karen in par low competition, high CPC yani zyadah earning kar sakte hen.

 

Free me Keyword Research karne ke liye aap google ka hi use kar sakte hen. Jab bhi aap google me koi keyword likhte hen to google automatically aapke sentence ko poora karta hai or kafi sare suggestions dikhata hai. Jesa ki ki aap is picture me dekh rahe hen.

 

Keyword Research Kya Hai? Keyword Research Kaise Karen?

Iska matlab yeh he ki yeh sare keywords log google me search karte hen.

Yadi aap in keywords ko target karke post likhte hen to aapko iska benefit zaroor milega. 

Yadi aapko professional tarike se keyword research karni hai to aapko paid tools ka istemal karna pdega. 

Paid tools ki madad se ham keyword ka search volume, competition level, keyword ki dollar 💰 value, keyword par kis kisne kya kyaa kaam kiya hua hai, aadi chizen jaan dakte hen. 

Or aap apne competitor ke blog writing ko samajh kar bhi usse achaa kaam karke usse upar google me rank kar sakte hen.

Keyword Research tools

Wese to market me bahut sare Keyword research karne ke liye tools mojood hen but inme jo sabse zyadah popular hen unki hi baat yaha par ham karne wale hen. Q ki isni accuracy almost 70% tak hoti hai. 

 

 

Best Paid Keyword Research Tools

1. Google Auto-Suggest 

Google auto suggest ka use karke bhi aap blogging kar sakte hen. Upar hamne picture ke zariye se dikhaya hai ki google kese hamare keywords ko auto suggest karta hai. Bas aap un suggestions par bhi targeting kar sakte ho or apni blogpost un keywords par likh sakte ho.

 

2. SEMrush

Poore world ke bade bade blooger or India ke Sabse bade blogger Harsh Aggarwal bhi Semrush ko hi Use karte hein. Semrush ek esa tool hai jiski madad se aap duniya ki har website ke data ko spy kar sakte ho or dekh sakte ho ki aapka competitor kya kya kaam kar raha hai apni site ko rank karane ke liye. Iska premium version $99 .95 per month hai.

 

3. Ahrefs 

Ahrefs ek premium Keyword research tool hai jo hamari website ke liye achche ache keyword search karne me kafi yogye hai or iski madad se ham apne competitor par bhi peni nazar rakh sakte hen. 

4. UberSuggest

Neil patel world ke ek famous blogger hen, UberSuggest unhi ka tool hai. 

UberSuggest bhi ek popular tool hai aap iska bhi use keyword research ke liye kar sakte hen. Isme or bhi kayi sare feature hen jaise competitor ke site ko aap spy kar sakte hen ki voh kya kya kar raha hai, kitni purani site hai, kaha se backlink bana raha hai etc.

 

5. Moz Pro

Moz Pro bhi ek achaa SEO tool hai jiski madad se aap keyword research kar sakte hen. Moz pro ka premium pack standard 99$ per month hai. Yeh one month ka free trial bhi dete hen. Moz pro ke blogs bahut popular hen but english me hen. unko padh kar aap asaani se blogging karna sikh sakte hen.

 

Hope ki aapko keyword research ke rarike sikhne ko mile honge. Yadi aapko hamari yeh post achhi lagi to comment karke zaroor batayen Or sujhaw bhi den.

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